PUBLIC RELATIONS

2 days

The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this course, leaders will learn how to determine the type of information required, approach PR strategically, create compelling releases, and manage their media relations.

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This two-day workshop will help you teach participants how to:

Apply the different purposes to strategic vs. tactical PR
Design a PR strategy
Develop strong relationships with reporters and journalists
Take their communication skills to a higher level